Hero banner mobile background image

For stronger, shinier hair.

own your heat

Discover award-winning temperature-controlled styling tools.

shop now

Discover your perfect heat

Calculate the optimal styling temperature for your hair with our Temperature Calculator.

Take the test
Bundle up and save.

Bundle up and save.

Building your own styling kit can save you up to £100 - plus, you'll get a free gift. It's the best way to get the right combo.
shop now
CLOUD NINE x GenM

CLOUD NINE x GenM

We're the first styling tool brand to join the GenM Collective for our menopause-friendly hair straighteners.
find out more
Hero banner mobile background image

NEW + Improved

11 setting heat control and frictionless revive mode™

Now with 3 year warranty.

Learn more
Small image
Introducing
Frankie's Nine
Just like Frankie Bridge, everyone’s hair has a story to tell. This year, she’s helping us bring together nine inspirational people from all walks of life. With all types of hair. To share their unique hair story with the world and inspire all of us to embrace our own individual hair journey.
Meet Frankie's Nine
Main image

Shop our favourites

Best Gift
2-in-1 Contouring Iron Pro

2-in-1 Contouring Iron Pro

Curved plates for multiple styles.

£299
The Airshot Pro

The Airshot Pro

The hair dryer that's lighter but mightier.

£299 £199 Save £100

The NEW Original Iron

The NEW Original Iron

Perfect for all hair types.

£219
The NEW Wide Iron

The NEW Wide Iron

Style thicker, longer hair.

£229
Help me choose.

Help me choose.

Find the straightener that's right for your hair type by answering a few quick questions.
Get started
Professional Community.

Professional Community.

Register today to receive your exclusive 25% discount and join the healthy hairstyling revolution.
Sign up now