For stronger, shinier hair.

own your heat

Discover award-winning temperature-controlled styling tools.

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Discover your perfect heat

Calculate the optimal styling temperature for your hair with our Temperature Calculator.

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Bundle up and save.

Building your own styling kit can save you up to £100 - plus, you'll get a free gift. It's the best way to get the right combo.
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CLOUD NINE x GenM

We're the first styling tool brand to join the GenM Collective for our menopause-friendly hair straighteners.
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NEW + Improved

11 setting heat control and frictionless revive mode™

Now with 3 year warranty.

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Introducing
Frankie's Nine
Just like Frankie Bridge, everyone’s hair has a story to tell. This year, she’s helping us bring together nine inspirational people from all walks of life. With all types of hair. To share their unique hair story with the world and inspire all of us to embrace our own individual hair journey.
Meet Frankie's Nine

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Best Gift

2-in-1 Contouring Iron Pro

Curved plates for multiple styles.

£299

The Airshot Pro

The hair dryer that's lighter but mightier.

£299 £199 Save £100

The NEW Original Iron

Perfect for all hair types.

£219

The NEW Wide Iron

Style thicker, longer hair.

£229

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